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The Dutch radar couple Viktor Horsting and Rolf Snoeren are two designers who met when they both studied fashion and together they created the designer brand Viktor & Rolf. Both fashion designers are considered intellectual and playful with a unique design mindset. The first perfume was launched in 2004, 10 years after they founded their company, and since then several new fragrances have been added. The focus is on surprised, wonderful scents in innovative packaging.