ABOUT THE BRAND

Keen observation and curiosity about the world, society, and culture are at the core of Prada’s creativity and modernity.   Established in 1913 as a leather and luxury goods company, today the founder’s granddaughter, Miuccia Prada. All Prada fragrances are the extension of Miuccia Prada's creative vision, fusing the Prada values of tradition, innovation and quality, juxtaposing technology and craftstmanship.   In 2003 Prada delved into the world of perfumery. Rewriting noble perfumery ingredients in Prada’s distinctive style to create resolutely contemporary fragrances. In the years since, the brand’s values have been translated into olfactory experiences that fascinate perfume-lovers the world over.