About the brand

The boy band phenomenon One Direction has taken the world by storm. With over 60 worldwide album and single no.1’s under their belt, they’ve now turned their hand to creating the ultimate One Direction perfume collection. A year in the making, their debut fragrance ‘Our Moment’ is dedicated from the boys to their sweet and spirited 1D fans. With its cheerful fruity and floral notes, the first One Direction fragrance is an ode to making the most of life and living in the moment.