About the brand

It is probably the most famous and most sought after zigzag pattern in the world: colorful, aesthetically pleasing and technically excellent. Founded by the Italian couple Ottavio and Rosita Missoni in 1953, the same-named fashion label has shaped the identity of high-quality knitwear like no other. Missoni is worldwide the epitome of Italian design, also in the field of perfume. Today, daughter Angela is the creative director and the third generation is already strongly involved in the company's success.