About the brand

When it comes to men's underwear, it doesn't get more prestigious than GrigioPerla, the men's division of Italy's La Perla Group. Since 1954, GrigioPerla has applied a highly artisan approach to creating underwear and GrigioPerla Lodato swimwear. From the utmost importance placed on the design phase, the thorough understanding of the male form and body, to the fusion of traditional design and industry-leading innovations, these are the components that make up the world of Grigio Perla underwear and mens swimsuits.