About the brand
Hugo Boss, a name that has become synonymous with fashionable men's apparel since 1923, is a leading manufacturer of quality menswear. The first Boss fragrance was launched in 1993, and the Boss name continues to be a major leader in the global fragrance marketplace.
BOSS is HUGO BOSS’ core brand and stands for contemporary, modern elegance that satisfies the most sophisticated tastes and enhances the wearer's personality. HUGO, the trend brand from HUGO BOSS. HUGO delivers progressive looks and fragrances with a contemporary attitude. BOSS Orange is spontaneous, passionate and energetic, yet casual and relaxed at the same time.