About the brand

Created by Loris Azzaro, the iconic Azzaro brand started as a fashion house in 1967, becoming the pinnacle of hyper-feminine and glamorous style. Loris Azzaro believed that the crafts of a couturier and perfumer were interchangeable, therefore going on to create his first fragrance in 1975, with the view that a personality is not quite complete without perfume. This fragrance and all created since are filled with scents from Loris Azzaro’s childhood in the Mediterranean and are inspired by his passion for living a positive life, pursuing ones dreams and playing the game of seduction.