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Juicy Couture is a glamorous, irreverent, and fun designer lifestyle brand for the decidedly fashionable, bringing LA style and attitude to girls all over the world. Juicy Couture is more than a brand name, it’s the inspiration to discover the couture in your every day with an element of surprise. Today, the Juicy girl is internationally identified as the confident "It Girl" who embraces all things glamorous, feminine, and bright.