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Giorgio Armani is a name that many associate with an elegant and sophisticated style. All creations combine stylish simplicity with intense emotionality. Each perfume of the luxury label are precious creations that are committed to the classic perfume art. Armani strives to create timeless and personal scents for men and women. Mr Armani himself says that: "Elegance does not mean to be seen, but to be remembered". Something he hopes the bearer of his scents will be.