ABOUT THE BRAND

Yves Saint Laurent was inspired by art, women and beautiful and undiscovered places when he created the brand that still bears his name today. Yves Saint Laurent wanted to do things differently, he wanted to awaken emotions and challenge the rules of the fashion industry. The world of Yves Saint Laurent Beauté is characterized by boundless passion, freedom and modern elegance. Born in 1936, Yves Mathieu Saint Laurent was considered one of the great exceptional talents at a young age. At 21, he became the youngest chief designer at DIOR, before opening his own haute couture house in Paris in 1961. The success story of Yves Saint Laurent continues today.